Promotion on social networks is a burning topic for the past few years. Every marketer knows that any company needs social media accounts to attract new customers and stay in touch with their existing customers. For each social network such as Facebook, Twitter, Instagram, LinkedIn or Pinterest, you need to use different methods for promotion.
To begin with, set a clear goal – why do you need promotion on social networks?
- Everyone does it
- It is fashionable
- There is extra money for SMM-specialist
- Your vanity lacks a couple of thousand virtual brand admirers
- I want to put beautiful icons on the site
- The goal is to increase the number of sales: directly or working with the brand reputation.
Keep in mind, that only the last point requires spending time on content, targeting and other social media marketing costs.
Combine marketing channels
Use all marketing channels: SEO, social media, contextual advertising, remarketing. Some of them work on awareness, others on sales. So combine the channels.
Define Results
The goal of any business is to achieve the desired results. There are 5 main approaches to social media that lead to different results:
Brand service: Monitor all channels and respond when necessary.
Building a community: identify brand advocates, fans who like your product/service, develop a community.
Expanding influence: Find influential people in your industry and make them a vehicle for your ideas.
Reputation Management and Project Development
The surge of interest: a large creative campaign that will draw attention to the brand for a certain amount of time.
Build a strategy based on these five approaches.
Handle internal problems
By creating a platform for promoting your brand on social networks, you give users a place where they can talk about their experience with you.
Simply put: when your client has any complaints, he/she will likely report this to your group. On the other hand, a group in a social network is one of the first sources that potential customers will study to assess the reliability of the company.
Like first
Instead of asking consumers to like your brand on Facebook, why not start first. Social networks and brands are not so much advertising as creating and developing relationships between people and brands.
The goal of marketers is to make people talk about the company. Therefore, focus on getting attention. Think over headings, add visual elements. Try, measure, to understand what is interesting to the public and how to hook it.
