We are sure you know what SEO is and why marketers use it for business promotion. But what is SMO and how it differs from SEO? Let’s get this over.
SMO promotion is attracting traffic from social networks and blogs through competent resource optimization. It is believed that the term SMO (social media optimization, optimization for social networks) was introduced by Rohit Bhargava in August 2006. It was then that a well-known marketer and entrepreneur named 5 basic principles or rules for using the new trend.
SMO includes:
- Increase the link popularity of the resource. That is, you should make such content that the reader would like to refer to.
- Simplification of the process of “sharing” posts and other materials into accounts, bookmarks, etc.
- Encourage inbound links and referring users.
- Ensuring the distribution of content to other resources and networks – regarding the original, that is, your publication.
- Encourage readers to create based on or using your content.
Benefits of SMO
In SEO, communication with the visitor goes through search engines, and it is not known in advance what specific request he will come and what information he will see first. In SMO, you can tell everything you want to convey to the reader, and in completely different ways. Users can share content through registered accounts. This increases portal traffic.
Moreover, using SMO, you can make advertising unobtrusive, and thereby let the reader decide for himself. In social networks, the imposition of goods or services in most cases is skipped.
Naturally, the quality and usefulness of the content come to the fore. For people to share it, he, firstly, must be worthy of it. Secondly, the audience should be allowed to distribute materials without undue effort. Buttons “share”, widgets of social networks should be convenient and attractive.
The most basic SMO tools also include:
- Competent internal linking, which will help the user find even more interesting content. It will also help to extend the time spent on the site.
- Opportunities for communication on the site: windows for comments, the ability to quickly register.
- Placement of a variety of content showing the benefits of products, which becomes its advertising.
- The ability to provide links to related resources.
SMO is not yet as widespread as SEO. Besides, there are fewer specialists in this industry, which entails a higher fee for their services. It’s quite difficult to convince customers of the need to implement Social Media Optimization: they often think that the social media icons are quite enough to interact with them. However, those who have already tried are convinced of the effectiveness of SMO. After all, it is aimed at building a strong, long-term relationship between users and the resource.
