To determine social network for promoting products or services, you should know your target audience. So, answer these questions – we are sure they’ll help you to make the right choice.
- Who are your customers? Housewives or businessmen?
- How much time and resources are you ready to devote to promotion on social networks?
- How do you see the image of your company on social networks? "Yo dude, try our burgers!" or "According to statistics obtained from numerous studies..." This is also a question of the target audience: boys in caps or boys in ties. Or maybe women in dresses.
- Which social network do you know better?
- What type of content would you like to create the most?
Facebook
A modern and wealthy audience is gathered on Facebook. For marketers, this social network is very conservative: the best promotion guide (including, among other things, interesting cases) is located in the social network itself, or rather in its branch: Facebook business.
All in an adult way: correctly design a page, publish high-quality materials, reinforce successful publications with advertising, and most importantly, offer an interesting product – the result will surprise you.
Instagram: cool, but not for everyone
Instagram is one of the best platforms for SMM promotion in social networks. Why? This is a relatively "young" social network, respectively, the competition is lower. For the same reason, the price of tagged advertising is lower.
It is easy to gain audience loyalty through quality content; subscribers are successfully converted into brand supporters.
Youtube Brands
Why you should try Youtube promotion:
As you know, video information is easily perceived, and advertising inside commercials annoys people the least. This and much more, according to J`son & Partners analysts, is the reason for the incredibly fast growth of advertisers' interest in video content on the Web. And these are not just words, if you believe the research of “J`son & Partners”, then by 2016 youtube will take away a significant part of the video advertising market from TV.
Who breaks the jackpot?
The most popular brands have 50% more video content than the less popular. On average, a popular brand’s channel posts 78 videos per month.
The basis of success is in the quality of content, regularity of publications and competent optimization: ranking mechanisms differ from standard search engines.
What can stop?
Lack of time and money to regularly shoot high-quality video clips.
Think about the promotion in other social networks in the same way. Good luck!
