Social Media Marketing involves working with subscribers on corporate accounts, expanding the database of followers, etc. The main emphasis here is on creating content with maximum potential. That is, SMM-promotion in social networks involves the generation of interesting and useful materials that will be distributed by users, increasing awareness of the brand, its image and the number of readers of the account.
Social networks are not just a hobby and the way to spend leisure time, they draw people into themselves, turning into a second life – life online. It is not surprising that in this situation, the business tried to come into this life. But it’s vital to remember that the imposition of goods, aggressive marketing and attempts to drag people who came to relax and have fun will not lead to anything, and in the worst case, this will “kill” the brand’s reputation.
How does it work?
Communication with the client and the target audience through social networks gives business new opportunities since communication on these platforms is very fast and direct. An entrepreneur or marketer with SMM skills can:
a)Analyze your audience and competitors
Social networks will help you better know the target audience: its age, views, and interests. There is a whole arsenal of tools that can give the SMM specialist statistics that interest him or help track the mentions.
b)Find weak points of the business
Often on social networks, a person feels more relaxed than offline. In the official group, he can openly and sincerely express an opinion on the product or point out errors. For some, leaving a negative review on the Internet is much easier than, for example, arguing with a waiter in a cafe. If you competently work with such comments and analyze them, you can not only turn a dissatisfied customer into a loyal one but also adjust your business model: eliminate errors and become more customer-oriented.
c)Entertain customers
Topical jokes, useful tips, instructions, and recipes - SMM technologies show the user that the business owner cares about him, wants to make his life more fun and easier. If a subscriber receives really interesting information from you, he will of his own free will join the brand promotion by starting to share with friends.
d)Communicate with the audience
On social networks, your company can move away from officialdom and show its “human face”: in a simple and accessible language, talk about work and news, introduce the team, show the inner kitchen. Moreover, the process of communicating with the audience is easy to make interactive: polls, contests, discussion posts help the client open up and feel important. As a result, you can not only earn readers' loyalty but also learn new business ideas from communicating with them.
SMM specialist needs to be able to communicate with people, understand the specifics of different social networks, analyze and present information in the best possible way.
